Whether you’re a nonprofit or a social impact company, your cause deserves widespread attention.
Sometimes, leveraging social media to unlock it can be challenging. With so many competing causes and companies, a lot of it can feel like white noise. Fortunately, thanks to the accessibility of social media today, it’s easier than ever to get shares and more eyes on a cause’s content. A recent report from Statistica found that 95% of young people follow brands online. Social media isn’t just for friends and socializing anymore.
Achieving virality is fairly random, but there are some 3 social media tips tricks that can get you a lot closer. Used consistently over time, these hacks can at least give your cause more exposure than any previous social media campaign would have otherwise given it.
1. Grab attention immediately
Especially if you don’t have name recognition or a significant following yet, it can be difficult to win over your audience’s attention. Since the average person has the attention span of a goldfish, they have to cambodia whatsapp number data in your content to engage further. Garrett Adkins, co-founder of Impact Media, says this is “about the first three seconds.”
“It’s not the consumer’s job to give us time. It’s our goal and our endeavor to accept it,” Adkins said. “We want to draw someone in with a bold statement or an interesting question that grabs attention but still aligns with the content of our message. There’s an art to it.”
How do you hook your audience from the start? Maybe it’s a surprising title, a cliffhanger, or an intriguing first line. Your goal should be to get the viewer (who may have never heard of you for some reason) to read the next line of the subtitle or watch the next 20 seconds of your video.
2. Incorporate emotion or ownership into the content
Since so many causes are rooted in human emotion, impact-oriented startups have a real opportunity in creating emotion-focused content. A powerful example of this is UNICEF’s 5th Birthday campaign. Using the headline “Every Child Deserves a 5th Birthday,” the campaign asked viewers to submit photos of themselves on their own 5th birthday. This did two things: it elicited emotion (especially seeing photos of very young children), and it also incorporated telegram material viewers to contribute their own photos.
The impact of each cause will vary greatly, 3 social media tips but think about how you can give your audience a sense of the people who are impacting your entire organization. How can you give them ownership and make the content interesting and emotional?
3. Aim to make people laugh
On the other side of the same coin, laughter is a shareable human emotion. If you stumble upon a meme or video that makes you laugh, you’ll likely share it with at least one other person. Since social usa b2b list often have more serious causes, creating humorous content around their mission can initially seem challenging.
A marketing campaign that did just that came from Movember, or “No Shave November,” which encouraged people to talk about their mental health struggles during the month of November. Because “getting better” is a common line from a mental health perspective, Movember created a campaign featuring cast members of The Office called “getting fuller,” poking fun at the difficulty of growing a mustache, as well as a partial beard. The relatively funny message still caught people’s attention and gained a lot of attention.
