If you want to conquer the world, you need a plan. A social media marketing plan is like the blueprint you use to build your house: without it, you’re completely lost and your actions will either be pointless or, worse, counteract each other.
To avoid starting from the ground up
Your marketing plan on social platforms has to be clearly defined before you publish your first tweet. But do you know where to start? Don’t worry: with this 8-step plan, you’ve got it covered.
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Social Media Marketing Plan
How to Create a Social Media Marketing Plan in 8 Steps
1) Set goals for your social media presence
The first step to a solid marketing plan is to define what you want to achieve . Without goals, you can’t know if what you’re doing is working or measure your return on investment. The idea is to make your social media goals respond to your company’s overall goals.
To set goals that really make sense
Specific (specific)
Measurable (measurable)
Attainable (achievable)
Relevant (relevant)
Time-bound (with a deadline)
The second point, measurement, is very important in determining America Cell Phone Number List success of the project. Instead of focusing on indicators such as likes or comments, think in terms of KPIs that have a real impact on the business. Consider how you will use the different channels, as you may want to measure different things on each one.
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2) Learn everything you can about your audience
If you know your communication recipients well, you can create content that they will love. This is a very inbound philosophy , that is, creating messages or content that attracts them by their own interest and value. In addition, this will help you guide them on the path to conversion.
To start, you can create a profile of your ideal follower to get a clearer picture of what C Level Contact Resource are looking for. Look for real data on the profile of users from different networks and the analytics of your page; this will not only help you refine your strategy, but also make it more effective when launching advertising on social networks.
3) Research the competition
Chances are, your competitors are also using social media, which means you can learn from their actions and incorporate these lessons into your marketing plan.
