The teams at Instagram, Pinterest, LinkedIn, and Facebook have been very busy this past July , bringing new updates, tests, and tools to their users and advertisers. Read on to learn about these updates and how they will affect us as digital marketers .
Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (updated edition for 2022).
Instagram stops showing likes in some countries
Since July 17th, 2019, Instagram has been running a test in several countries that hides the number of likes and views on videos .
The affected countries are
Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. Instagram has run this test in the hopes that Instagrammers will stop paying so much attention to likes and video views. Instagram’s intention is to get users to focus more on the photos and videos shared by their friends or followers instead of the likes/views. Although the owner of the posts will be able to see this data.
Pinterest puts focus on video content
Pinterest has announced new features regarding its video features. Brands and companies that have a presence on the social network will now have a dedicated tab for their video content and an updated button for uploading videos.
Additionally
Video analytics metrics have been activated, allowing you Europe Cell Phone Number List see the data for a video from the moment it was posted. Unlike other networks, videos on Pinterest have a very long life and continually keep appearing in feeds . The new features are available for business accounts in all English-speaking countries, as well as in.
France and Germany
LinkedIn expands its campaign objectives
LinkedIn has updated its campaign manager and added 3 new options:
Brand Awareness : to increase the visibility of our brand. It is paid for Country Email Resource impressions (CPM: cost per thousand).
Website Conversions : Integration with conversion tracking tools has been improved to optimize campaigns with the aim of achieving specific actions on your website, such as purchases, downloads or even registrations for an event.
Job Applicants
For clients of “Linkedin Talent Solutions”. They can direct candidates to their own website or to LinkedIn itself for candidates to register for job offers.
news-july-3
Facebook is competing with Youtube in advertising
Facebook wants to compete with YouTube by offering more options for advertisers and video creators.
One of the most interesting new features is the new advertising options to monetize videos, with three types of ad breaks depending on where they appear:
