Remarketing is about creating personalized ad campaigns for users who have previously visited your website, online store , or other content. Based on the information we already have about them, we use this strategy to complete conversions or purchase processes that have been left unfinished.
We recently saw in this blog
Now I want to tell you how to apply this strategy on two of the largest social ads platforms: Facebook Ads and Instagram Ads . Don’t miss it!
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Instagram, Google, LinkedIn and Twitter? Click here and download our free course.
Types of remarketing on Facebook and Instagram
Facebook Ads and Instagram Ads always go hand in hand, since ads on both networks are purchased from the same advertising solution. We have very complete remarketing options, but these are the four main types of ads :
Video remarketing
Video is gaining more and more weight online due to the Special Database number of users, so it is worth taking this into account and working on it in our campaigns.
Remarketing based on interaction with the Facebook or Instagram page.
Most of the traffic we generate on
Social media is directed to our own brand page. Therefore, it is important to use this traffic as another option within the remarketing strategy.
Remarketing with dynamic ads . This remarketing option on Instagram and Facebook interests us because, quite simply, they are the most efficient. Dynamic ads integrate our product catalog in real time and achieve a much higher conversion rate. In the case of advertisers who have their own ecommerce, it is recommended to integrate Facebook ads with Product Catalog Feed .
Remarketing based on Lead Generation ads
Lead Generation ads on Facebook allow you to capture leads from the social network itself, without the user having to visit your page. And thanks to the remarketing option, you can directly incorporate these captured users into your audience to continue working on the relationship with them.
In addition to these four main types
You can also create remarketing campaigns IG Resource on your website, Canvas ads, or app visits.
Remarketing on Facebook and Instagram
Understanding the Customer Journe
Facebook and Instagram allow you to create very sophisticated remarketing strategies to approach the user at different stages of the conversion funnel.
